Selected Transaction: Equity Financing

The Client

Snickelways Inc. is based in New York City, New York. A leader in the development of Internet-based e-commerce solutions, Snickelways created the only merchant-oriented business-to-business e-commerce solution proven to improve the management of the supply chain. Snickelways' ComForce Solution is a standardized approach which allows manufacturers, distributors, wholesalers and retailers within a single industry segment to transact business electronically as well as to merchandise their products online.

The Assignment

Context Capital Group ("Context Capital") was retained by the shareholders of Snickelways to coordinate and arrange equity financing. Snickelways was an early stage e-commerce Company
that needed funding for research and development, additional personnel, sales and marketing efforts and general working capital purposes. Context Capital was retained after discussions had begun with New Media. Context Capital coordinated the entire financing process - from contacting potential investors, to distributing the Company's business plan to negotiating with the most favorable financing sources to arrive at a valuation acceptable to the Shareholders. After significant discussions and valuation comparisons, New Media improved their proposal and valuation so that closing could occur. Context Capital's efforts resulted in a higher valuation that was accepted by the shareholders of Snickelways.